Melbourne dentist referred to regulator over new claims
A Melbourne dentist who previously received fake five-star Google reviews from patients who probably didn’t exist has been referred to the national therapeutics regulator over new allegations that his clinic breached advertising laws.
Starting July 1, testimonials about medical treatments and health products were banned, prohibiting social media influencers from posting content about procedures, including cosmetic dentistry.
But the videos posted daily on Gorgeous Smiles’ social media sites – and since deleted A topical matter started asking questions – seemed to be breaking the new laws.
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Changes in the law have been implemented in an attempt to protect patients, especially impressionable young people, from excessive cash expenditures for unnecessary and risky treatments.
Social media influencers are also now banned from accepting payments to advertise health products, including vitamins, herbal remedies and protein powders.
The Therapeutic Goods Administration, responsible for regulating medical devices and drugs, said A topical matter it would weigh heavily on medical professionals and influencers who still thumb their noses at the law.
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TGA chief assistant professor John Skerritt said that while the majority of doctors were doing the right thing, some were still trying to push patients’ boundaries to “make money”.
“There are certain groups, including clinics, including dentists, who unfortunately, either out of ignorance or deliberately, continue to flout the laws,” he said.
Under the changes, social media influencers are prohibited from saying they have used a particular medical product, whether their post is paid for or not.
According to the TGA, paid “endorsements” – when someone is simply advertising a product – are generally allowed, as long as it’s clear that the endorsement is an advertisement and the person isn’t discussing their experience. personal with a product.
“There will be and already have been significant compliance measures,” Skerritt said.
Dr Stephen Liew, vice-president of the Australian Dental Association, said clinics engaged in problematic conduct “discredited” the rest of the profession.
“The Neighbors cast have a lot more free time right now – I can’t go and give them a whitening kit each and tell them to write me a glowing testimonial because that gets people who don’t have need whitening to get whitened,” he said.
“That’s not what our health profession is all about, we want to improve your health.”
Gorgeous Smiles’ lead dentist, Dr. Minoo Ghamari, did not respond to multiple requests for comment.
For more information on the new rules, you can visit the TGA website.